Is Tarte Shape Tape Contour Concealer Worth the Hype?


I’m still at a loss as to why Tarte Cosmetics isn’t more widely available in the UK. You can buy Tarte from QVC though, that’s where I purchased one of the most hyped products I’ve seen for a while (besides The Ordinary Foundation); Tarte Shape Tape Contour Concealer. If you watch makeup tutorials on Youtube you’ve most definitely seen Shape Tape being used, everyone seems to use it on there.

It took me several tries before I finally managed to purchase Tarte Shape Tape from QVC as it was always sold out. QVC stock several shades of Shape Tape, I bought Fair, which is the lightest available. And it is surprisingly pale, so pale in fact that if I use too much, which I did the first time, I look like a spectre of my previous self. Tarte claims the Tape Shape is full coverage, creamy and won’t settle into fine lines. Shape Tape is used for sculpting, strobing and concealing blemishes.

I found Tarte Shape Tape to conceal incredibly well. The applicator is huge, much bigger than any other concealer wands I’ve used before. The large size means a lot of product comes out with this wand and boy is this concealer pigmented. I recommend wiping some back off into the tube and building up slowly. I did purchase the Tarte concealer with the Quickie Blending Sponge but I much prefer my Beauty Blender or my finger to blend. The Tarte sponge was just a bit too firm to blend out nicely.

There are lots of reasons to love Tarte Shape Tape concealer. It covers redness, discolouration or blemishes easily. Once you get used to how pigmented this is it’s a dream to use on the face. The creamy concealer blends easily giving medium to full coverage. Dry skin types might struggle a bit though so do moisturise thoroughly before applying this concealer. Tarte Shape Tape dries down quite quickly and lasts pretty much all day.

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And it’s this dryness that causes me problems with Tarte Shape Tape. As an under eye concealer I just cannot get this to work. I’ve tried several different ways of using this on my eye area and every time it still dries up, sinks into fine lines and just makes me look even more tired. I wouldn’t say I even have especially dry skin around my eyes and my eyelids are definitely oily. It’s not just me that this is happening too I’ve read quite a few reviews stating the same thing is happening to them, even with much younger women than me. Another problem is that Tarte Shape Tape is fragranced and these ingredients are quite high up. I haven’t had any problems but if you are sensitive you can check out the ingredients here.

tarte shape tape concealer review, does it live up to the hype?


For me, Tarte Shape Tape is a brilliant concealer for the face but it’s not as easy to work with in the under eye area, particularly if your skin is dry. However, if you’re oily or normal this would work much better for you. If you do have dry under eye area make sure it’s thoroughly moisturised and this will help make Tarte Shape Tape work better. Tarte Shape Tape is unbelievably pigmented, easy to blend and once set doesn’t budge. I have just purchased Glossier Stretch concealer which seems to be a much better concealer for the under eye area (especially if you have dry skin), I’ll review properly once I’ve used it a bit more.



pinnable image for Tarte Shape Tape full coverage concealer


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*Update: there’s been lots of talk that the Makeup Revolution Conceal & Define Concealer is a dupe for Tarte Shape Tape. I’ll get right to it, Makeup Revolution conceal and define is not a dupe for Tarte Shape Tape. Conceal & Define looks similar but is much less pigmented than Tarte, isn’t as long wearing and is more watery. It’s really nothing like Tarte. However I do think Collection Lasting Perfection Concealer is a pretty good dupe. Collection concealer is long wearing, pigmented and thankfully they’ve expanded the shade selection. So I wouldn’t bother with the Makeup Revolution concealer and either just buy Tarte (it lasts forever!) or try out Collection concealer. If you are looking for a good under eye concealer I highly recommend Bourjois Radiance Reveal, it’s an amazing under eye concealer. It brightens and hides dark circles, and it won’t settle into fine lines. Absolutely one of the best under eye concealers I’ve tried (and repurchased numerous times too).


Have you tried the infamous Tarte Shape Tape Concealer?


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  1. October 21, 2018 / 9:29 pm

    Great post! I love Tarte’s Shape Tape Concealer so much, it’s definitely my go to one without a doubt! I don’t find it a problem under my eyes though, which is interesting, but I do hear similar things so I must just be lucky x

    • trona
      November 5, 2018 / 4:12 pm

      I’m finding my under eyes are getting drier so that’s definitely a factor in it. Going to try some under eye primers to see if that will help! and thank you 🙂

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