I couldn’t resist the hype surrounding this new LA Girl Pro Matte Foundation after watching several (hundred) YouTube videos about it. I’ve been searching for a cruelty-free replacement for my favourite foundation Estee Lauder Double Wear but so far I’m not having any luck.
Either the coverage isn’t as good but mostly I can’t find a foundation that has the same kind of longevity as Estee Lauder DW has. I have combination skin with an oily t-zone and Estee Lauder DW is the only foundation I’ve found that lasts on my face without fading (and I’m not especially oily either).
I was pretty hopeful about the new LA Girl foundation, it sounds like it should be perfect. It’s cruelty-free, long-wearing and matte but it’s not without its issues.
LA Girl Pro Matte Long Wear Foundation comes in a nice selection of 14 shades with a good mix of light, medium and deep tones. If you’re very fair, the lightest Porcelain might be great for you. It’s the colour I have and I am very pale (for reference I’m a MAC NW10 and ELDW 1C0 Shell). Handily the frosted glass bottle has a pump attached making application much less messy as well as reducing wastage. About 2 pumps gives me good medium coverage (using a Real Techniques sponge). This is a buildable foundation but sets quite quickly so move fast with it to get a nice finish. And talking about finish LA Girl Pro Matte Long Wear Foundation gives a nice velvet-matte finish that feels very comfortable.
There’s a couple of things I don’t like about this foundation (but can be fixed thankfully). Firstly, LA Girl Pro Matte Long Wear Foundation sinks into pores badly. When I’m wearing this I pop on my favourite primer, Revlon Youth FX Face and Neck (seriously if you haven’t tried this I really recommend it) and that provides a smooth surface for the foundation. And secondly, it transfers. I have a child who often likes to use my head as a toy so that really impacts the longevity of the foundation. I realise not everyone might have this problem but even when my child wasn’t near my face I still found the foundation to wear down on my chin. I’ve been using a setting spray to see if that helps and it does a bit. Despite these problems LA Girl Pro Matte Long Wear Foundation is still a lovely foundation and feels much more than the £10 it costs. The finish is beautiful and I’m glad I have it as part of my collection.
I also bought LA Girl Pro Conceal High Definition Concealer in Porcelain. This concealer comes in a whole range of shades including correctors such as green and peach and also a highlighter. Porcelain is the lightest shade available but is far too orange. This is perfect for the under-eye area though as it’s quite salmony which is a great shade for knocking out darkness in the under-eye. The concealer has a brush applicator which I’m not overly enthused about but it actually applies the pigmented and creamy concealer nicely. The concealer blends out nicely giving a medium-to-full coverage. The concealer dries down quite quickly but doesn’t dry out like some other concealers can (I’m looking at you Tarte Tape Shape). I’m really impressed with LA Girl Pro Conceal High Definition Concealer and it only costs £5! But it’s definitely not a concealer for the rest of the face if you’re very fair like me.
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