Hylamide is part of the very exciting Deciem- The Abnormal Beauty Company. The same company that owns Niod who released the Photography Fluid that everyone went nuts for recently. Deciem are really pushing the boundaries with their skincare and beauty products. They use cutting edge, innovative technologies at mostly very reasonable prices.
This innovative approach can be seen in their new Hylamide HA Blur Hyaluronic- based Prismatic Blurring Surface Finisher*, I’m just going to use HA Blur for short because that is quite the mouthful. I do like the names of their products, it makes them sound all science-y , which ties in nicely with the brand as a whole. The packaging has echoes of the periodic table or as The Sunday Girl pointed out it’s like Pantone. I like this approach, it gives a much more unisex, non-gender specific feel.
So the product itself. HA Blur uses a new form of Hyaluronic Acid powder to blur imperfections on the skin. This is the first time Hyaluronic Acid has been used in this way and I think it works really well. Many blurring products that are silicone heavy can really dry the skin out, the addition of Hyaluronic Acid counters this plus it gives a plumping effect to the skin. Another problem with many blurring products is that they’re incompatible with a lot of makeup. Does your foundation ever ball up or flake off after using a primer or blurring product? That’s because the ingredients are incompatible. HA Blur has (so far for me) succeeded in overcoming incompatibility.
HA Blur has a white thick texture and does have a bit of velvet-slip that your standard blurring product tends to have. There’s a slight scent to it, almost like apple, that disappears on application. The actual application is lovely, it blurs pores and provides a smooth base for makeup. You can also touch-up with this throughout the day as it can be applied either under or over liquid makeup (powder needs to be applied after). It freshens up makeup nicely.
I’ve tried quite a few blurring products and I can quite honestly say that HA Blur is the best I’ve tried. I have quite visible pores and often this type of product settles in them and highlights makeup but HA Blur thankfully doesn’t do that, and I think it’s due to the Hyaluronic Acid. It creates a smooth base for makeup and hydrates at the same time. It blurs as well as plumps. This is a Godsend on days when your skin is needing a little bit more help.
Have you tried this or any other products from Deciem?
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