H&M’s New Makeup Range

I’ve been really keen to try out the new H&M beauty range since I first read about it back in the early Summer.  H&M have had beauty products for ages now ( I reviewed a cheap and rather wonderful blusher here) but the new range looks more grown up, similar in styling to their sister company & Other Stories. The range has pretty much everything covered foundation, concealer, blushers, eyeshadow, lip products, nail polishes to beauty tools and even cleansers . You can check out the full range here .

I chose a lip stain and eyeliner. The gossamer lip stain is called Leading Lady. It’s a cool toned red with raspberry undertones. With more applications the colour gets very deep, almost a dark blood red. Perfectly vampish for Halloween. I found it applies easily with the doe foot applicator. Despite is being described as gossamer I found I could always feel it on my lips, it doesn’t feel sheer nor light but beside this misnomer (for me) I like this. The colour is strong, it applies evenly and it lasts. For me the eyeliner is the winner.

The eyeliner I have is called Bewitched and as you can see from the swatch it is beautiful. I found this easy to apply, it has a thin tip which makes for precision. Once it’s on it really doesn’t move or smudge, and it lasts all day. The colour pay-off is fantastic, one application gives full colour. It looks really pretty as a simple liner or as a thicker, bolder line it gives much more impact. I’m really impressed with this, if you don’t fancy this colour is comes in a range of shades and finishes.

More Aye Lined to Read:  New Zara Beauty: Lipstick Review

Have you tried anything from H&M’s new beauty range?

The Gossamer Lip Stain is £6.99, you can find it here

The Aqua Liquid Eyeliner is £4.99, you can find it here



  1. October 7, 2015 / 9:06 pm

    So many people has been talking recently about the H&M makeup line, need to get to their shop pronto 🙂 Both products look gorgeous! x

    Mummy’s Beauty Corner

    • October 8, 2015 / 1:32 pm

      I'm so impressed with them, I'll definitely be investing in more! x

  2. October 8, 2015 / 11:34 am

    I've heard so many great things about H&M's new beauty line but my local stores don't seem to stock any of the products! I'm going to have to go to a flagship store to get my hands on some.

    love, lissyhayes.co.uk

    • October 8, 2015 / 1:33 pm

      yeah, seems a shame they don't stock even a few bits. If you do pick some up I'd love to see what you get! x

    • October 11, 2015 / 10:03 am

      it's lovely isnt it? definitely worth a look for the price x

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